I’ve not caught up with Saatchi & Saatchi Worldwide CEO Kevin Roberts’ blog for a little while, so it was time to do a quick scan, and I came across this inspirational post – A Job for the Future.
In it, Roberts writes about the hot careers of the future, using simpler and more direct names for them than the kind currently in use, because, he says, “The wrong job title will not lead to the right job. People are bored with yesterday’s jobs, or job titles. Change the language and you change the game.”
How right he is! Yesterday’s jobs, today’s jobs for most still, have titles that don’t truly describe, and that certainly don’t inspire, and the jobs themselves seem to be about the institutionalization of repetition instead of the search for the new, the exciting and the productive.
The hot careers of the future, according to Kevin Roberts, are:
- Storyteller
- Creative Connector
- Paradox Player
- Sisomo Magician
- Professional Optimist
That’s the job I want, now, and not off in the future sometime. And if I sound a little ambitious, then the fact is that I have already done what I describe above – anyone who wants to be an entrepreneur, or is forced to as I have been, is required to wear several hats at once.
I’d settle for Sisomo Storyteller, though. Sisomo = sight, sound, motion, and I find myself reliving, in dreams, old visions of multimedia storytelling that I had as a child but that was beyond the technology of the time. Now that technology is here.
Here’s a phrase from the post that I really like: “Where storyteller merges into mythmaker, that’s where the future lies.” YES! Myth amazes, inspires and reminds us that there still is mystery in this world. Great brand stories, such as the ones told in the books mentioned in my previous two posts, can verge on myth.
Roberts is right, too, in stating that the game can change – in fact, it must change.
