KarinGottschalk.com
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The Analects of Advertising
Analects Cover
The Analects of Advertising is an e-book and a collection of posters that you can download from this page and print out for your own use and inspiration.
I wrote them at the same time as I wrote Live Local, Think Global, a freely downloadable e-book available on my e-Books page. The Analects – a cheeky reference to Confucius – are essentially random thoughts about Advertising, Marketing, Art, Writing, the Web and Life in general.
As I was uploading them into this page, I scanned a few and they’re still valid, for the most part, though there is a little repetition here and there between posters on related things.
For those interested in typefaces, the fonts I used for The Analects are from Eric Gill’s excellent type design work for the Golden Cockerel Press, written-about in detail at ITC.
Samples:
Zen, Beginner's Mind.
Alternatives to Advertisements.
Please Note: The email address and phone number at the base of all these posters are no longer valid… sorry! If you wish to contact me, please use the Contact page in this website.
To download these posters, just click on a list item below. I’m sorry that I cannot provide screenshots of each one of them, but if I did so this page would be incredibly long and heavy.
- Advertising, Unavoidable, Fun
- Advertising, Visual, Virtue
- Advertising, What I Love
- Advertising, Alternatives
- Advertising, Bacteria
- Advertising, Age, Experience
- Art, Communication, Birth
- Art, Great, Most Want To
- Art, Insight, Human
- Art Direction, Executions
- Art Direction, Fashion, Execution
- Art Direction, Realism
- Brands, Online Branding
- Brands, To Burn
- Briefs, Best
- Cheap, Nasty
- Consumers, Rise
- Copywriter, Art Director
- Creative, Business
- Creatives, Live, Breathe, Dream
- Creativity, Cool, Passion
- Creativity, Human Nature
- Creativity, Real, Briefs
- Cult of Cheap
- Design, Commercial Art
- Design, Graphic Design
- Design, Theory, Horror, Suspicion
- Design, Theory, Practice
- Dotcom, Voodoo
- e-Commerce, Works
- Email, Answering
- Email, Generations
- Ethnic Mix
- Ethnic, Mothertongue
- Ethnic, Names
- Ethnic, Ruler
- Fear of the New
- Hiring
- Hope, Love
- Ideas, Acorns
- Ideas, Art World, R. Mutt
- Ideas, Awards Annuals
- Ideas, Bicycles, Wheels
- Ideas, Complete
- Ideas, Culture
- Ideas, Diamonds
- Ideas, Great
- Ideas, Roughs, Post-It Notes
- Ideas, Seep
- Internet, One To One
- Irrationality
- IT, Fighting Fires
- IT, Large Department
- IT, Serve & Not Dictate
- IT, Wrong Choice
- It's Different
- Joy and Pain
- Layout, Emotional, Type
- Layout, System Fonts
- Learning, Feet of the Best
- Learning, Real Ads
- Life, Creative Marriages
- Location, Cultural Centre
- Location, Multiple Time Zones
- Location, Provincial Cities
- Location, Quality of Life
- Marketing, Conversation
- Marketing, One to One
- Marketingspeak, Spouting
- Media Studies
- Modus Operandi, Client, Therapists
- Modus Operandi, Gather Socially
- Modus Operandi, Routine, Trapped
- Modus Operandi, Secrets, Secretive Nature
- Modus Operandi, Times of Crisis
- Modus Operandi, War of Attrition
- Money, Costcutting
- Money, Finance Directors
- Multimedia, Defunct
- Multitasking
- New Rule
- No Demand
- Objectivity
- One Picture
- Online, Clicking, Scrolling
- Online, Mediocre, Fundamentals
- Online, Nobody Reads
- Online, Undiscovered Country
- Open Plan
- People, Right Brain, Left Brain
- People, Rise
- Philosophy, Originality
- Photography, Advertising Photography
- Photography, Personal Projects
- Portfolios, Imaginary Briefs
- Press Ads, Posters, Environment
- Print, Nobody Forces
- Pro Bono
- Pro, Specialization
- Pundits, End of Writing
- Question, Think
- Retail, Buy This
- Retail, Orders
- Rules, Human Nature
- Same Old Things
- Staff, Diversity
- Stewardship, Consumption
- Story, Equip for Living
- Story, Essential Unit
- Story, Waiting for Train
- Suits, Identify
- Suits, The Best
- Talk Back
- The Customer
- Thinking, Outside the Box
- Trade Secrets
- Tradition
- Training, Real Hands-On
- TVC, 60 Seconds Movie
- TVC, Camera Does Not Lie
- TVC, Constant Repetition
- TVC, Daydreaming
- TVC, Heavier Rotation
- TVC, Irrational, Rational
- TVC, Mood, Proposition
- TVC, Sandwiched
- TVC, Screenwriting, Great Movie
- TVC, Shows
- TVC, Storytelling, 15 Seconds
- TVC, Study Screenwriting
- TVC, Swapping
- TVC, Take Another Look
- TVC, Tivo
- TVC, Websites
- Type, Arial, Times
- Type, Great Invisible
- Type, Helvetica, Franklin Gothic
- Unavoidable
- Us and Them
- Waste of Money
- Web, Brochure Websites
- Web, Global Conversation
- Web, Just Your Customer
- Web, Language, Conversational
- Web, Language, Corporate Identity
- Web, Marketingspeak
- Weblogs, Quote, Comment
- Writing, Advertorial
- Writing, Bad, Good
- Writing, BBEdit, Word
- Writing, Boring Lives
- Writing, Consumers
- Writing, Cornucopia
- Writing, Great Writers
- Writing, Internet, Changed
- Writing, Long Copy
- Writing, Neil French
- Writing, No Mass Audience
- Writing, Paragraphs
- Writing, Perfect
- Writing, Persona, Demographic
- Writing, Screenplays, Thin
- Writing, Single, Plural
- Writing, Spelling
- Writing, Style, No Style
- Writing, Training, None
- Writing, Visual, Evocative
- Writing, Voice, Tone
- Zen, Beginner's Mind