Kevin Roberts on…

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Who is Kevin Roberts?

When he took over the worldwide helm of Saatchi & Saatchi in the late 1990s, Kevin Roberts set about turning an established, successful though then faltering advertising agency into a revolutionary new entity – an ideas company.

Like Tom Peters, Kevin Roberts is an energetic promoter of radically new business thinking. He, too, is a popular speaker and and a challenging writer.

Kevin Roberts on… Strategy

1. Ready. Fire! Aim.
2. If it ain’t broke, break it!
3. Hire crazies!
4. Ask dumb questions.
5. Pursue failure.
6. Lead, follow, or get out of the way.
7. Spread confusion.
8. Ditch your office.
9. Read odd stuff.
10. Avoid moderation.

External Links:

• The Saatchi & Saatchi worldwide website.
• SaatchiKevin – Kevin Roberts at Saatchi & Saatchi.
• KR Connect – Kevin Roberts’ blog.
• Lovemarks – the website for Kevin Roberts’ book Lovemarks.
• Sisomo – the website for Kevin Robert’s book on sisomo… sight, sound, motion.