This I Know

This I know…

• That everyone else except me and thee are not too stupid to get it.

• That nobody should be spoken down to, especially if they are rural and working class, like me.

• That stories, real stories and not just “do this because…,” are the lifeblood of being human, of human communication.

• That all people, all places and all things have their stories, and they are many.

• That any story worth telling can be told in a myriad of ways, and that no one way is intrinsically more worthy than any other.

• That most everyone I know feels insulted or at least bored by almost all the advertising on television.

• That long copy, written well and with respect, still works a treat.

• That postcard ads – big image, short text – are simply one link in the chain.

• That advertising can be a dialog but rarely ever is in this market. Why?

• That we are all in sales, even if only selling ourselves.

• That great ads cannot be cobbled up out of nothing.

• That everyone knows women, boomers and seniors are huge untapped markets but still nobody is doing anything about it.

• That everyone is intrinsically creative, despite school, life and society doing their level best to beat it out of us all.

• That what Gandhi said is still true: “You must be the change you wish to see in the world.”

If you have found these sayings of mine resonate with you, and you’d like more in the form of printable PDFs, you may be interested in my Analects of Advertising posters.

If so, email me via my Contact page asking me to send you some, typing the word Analects in the message field.