KarinGottschalk.com
My portfolio online, and more.
My WOW Projects
Page under construction.
In This Page:
Projects & Me
I trained to be a thinker, to accept no conventional wisdoms, and to question everything, in art school. In contemporary art, projects are the basis of everything you do, and your work is one big project composed of a series of many smaller projects. Your life is the project of projects.
When I entered the world of business, I brought the art world way of thinking, that projects are the basis of everything. My goal has always been to make every single one of my projects a WOW Project. Many times, I have succeeded in doing exactly that.
What is a “WOW Project”?
Tom Peters came up with the term, and who better than he to describe one (on page 58 of Tom Peters Essentials: Talent)?
WOW Project: one that has “goals and objectives” that inspire. And inspire others.
WOW Projects are …
- Projects that Matter.
- Projects that Make a Difference.
- Projects that you can Brag About … forever.
- Projects that Transform the Enterprise.
- Projects that Take Your Breath Away.
- Projects that make you/me/us/them Smile.
- Projects that Highlight the Value that You Add … and Why … You Are Here on Earth. (Yes. That Big.)
WOW Projects are … not hype.
WOW Projects are … an Absolute Necessity.
Current Joint WOW Projects
Electric Starion EV
Right now I’m working with a friend on her project to show the world that everyone can have an electric car, and how, by converting their gas guzzler into an EV – an Electric Vehicle.
To make the project even more unique, she’s converting her classic Mitsubishi Starion sports car into electric using the oversized motor that powered one of the Sydney Olympics electric buses, adding the latest lithium-ion batteries into the mix.
My WOW Projects
My Asian Heart
A story that just had to be told – the finest magazine photojournalist of his generation is an Australian, Philip Blenkinsop. Yet, like far too many world-class creative Australians, this photographer of war and conflict is almost completely unknown in his own country.
Footage shot during the riots in Kathmandu, Nepal, by two-times Academy Award-nominated cinematographer/director David Bradbury is already more gripping than the former best film in this category – War Photographer. Might Oscar or Emmy award nominations be in the offing?
Black+White magazine
My number one goal when I conceived and co-founded Black+White magazine was to kill off the Great Australian Cultural Cringe and showcase brilliantly talented creative Australians to the world, and to ourselves. It did exactly that and more, changing Australian culture while taking me to the UK as its European Contributing Editor.
I’ve written more about the magazine and how it began in some e-books that you can download and read, in my e-Books page.
ThePortolio for Creative Services Network
When I was working in advertising for top agencies in London, one of my most important tasks was to find talented creative partners from all over the world – photographers, illustrators, directors, typographers, designers, art directors, copywriters – then liaise with them, their agents and their managers when commissioning and producing. I also needed to source a massive array of existing imagery for our use. Easier said than done!
There was no efficient nor centralized way of doing any of that – there still isn’t – but I had some ideas on how it could be carried out. With partners including AMX Digital, British Telecom, Hewlett-Packard, Microsoft and Sun, I built a demo prototype showing how it would work and what it would look like. A number of my key concepts later found their way into accepted online practice, especially the idea of tags – attaching metadata to images and media elements to search and find.
SemperMac webzine
SemperMac was a new online publication created in order to try out my ideas about interactive web advertising and publishing – ideas considered way too radical by web publishers then.
The magazine was enormously successful – some 210,00 subscribers from all over the world at its height – when web magazines were walking on uncertain feet, working out what they were and how they needed to work. One reader even accused me of “breaking with tradition!” Tradition, in a communications medium little more than a decade old and that continues to evolve at quite a pace!
I continued to break with tradition by creating new forms of interactive advertising and multimedia editorial content that major online publications, and advertising networks like Google, are only now building into their offerings.
“Just Make Everything Work!”
Coming soon…
KM for the FOD
Coming soon…
Seeing Through The Surface
Coming soon…