It arrived while I was writing to the worldwide CEO of an ideas agency I’ve consulted for in the UK, while some of the latest TV commercials from there were playing on another machine next to me.

I saw the light there, after the long struggle to change Australian culture for the better via Black+White magazine took me there, and I really began to live, creatively speaking, for the very first time.

Once you’ve been exposed to that, you never want to let it go. Since returning to Australia, I’ve seen far too much living reduced down to mere existing, and it is a constant fight to live and live well, creatively, brilliantly, with joy, and hope, and optimism, despite everything that the world is going through right now.

Your appreciation for what I am trying to do here keeps me going.

Once we see the light on something, once a passion is ignited, we really have only one choice – to keep plugging away at it regardless of whether others see it or not.

The alternative, to deny it, to turn away from it, will turn living into existing. That price is too high to pay.