Brand Advertising

My introduction into advertising was at The Leagas Delaney Partnership advertising agency in London. I’ve also worked for Saatchi & Saatchi UK, the John Bevins advertising agency in Sydney, and Malcolm Garrett’s AMX Studios in London.

My clients have included:

• Adidas – worldwide
• AMP
• Black+White
• BT – Banker’s Trust
• BT – British Telecom
• English Heritage
• Harrods
• Hyundai
• ICA (Institute of Contemporary Art)
• Kurv
• MBF
• NSW Police
• Patek Philippe
• Pepe Jeans
• Porsche
• Procter & Gamble
• State Government of Western Australia
• Vmoto
• Vogue
• WAAC

I am a copywriter by nature, but I am one of those not-so-rare people who are visual as well as verbal, left-brained and right-brained, managerial while also creative, so I’ve been more than simply a copywriter or a creative director.

This page contains examples of some projects I’ve worked on in different capacities. Several advertising campaigns have won major awards, but what really matters for me is whether the campaign has worked for the client, and has delivered real results. Without results, awards are useless in my humble opinion.

Until I add more text about each project, may I suggest that you read Achievements & Innovations in Advertising, Publishing & the Web if you want further details. It is available as an e-book in my e-Book page.

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Note: Please click on the bold blue links below to download each PDF file.

Adidas Feet You Wear

Athletic shoe campaign, art directed by Warren Eakins, and photographed in the USA, UK and Australia.

Adidas Predator

Football shoe campaign, featuring Paul “Gazza” Gascoigne in Glasgow, and Ince and Desailly in Torino and Milano, photographed by Kurt Markus.

Adidas Running Shoe

Campaign featuring many famous athletes photographed by various photographers in a number of countries around the world.

Adidas Trail Running Shoe

Campaign photographed in the cold, wet wilderness of southern Oregon by fine art photographer Sally Gall.

The Analects of Advertising

A collection as an e-book of my own sayings about advertising, marketing and life. Also available as a set of single-sheet posters in the form of downloadable PDFs, from this website in The Analects of Advertising page.

Achievements & Innovations in Advertising, Publishing & The Web

An e-book I wrote to record some of my work in those fields. The e-book itself is available in my e-Books page.

Bevins Flash Advertising

Innovations within online advertising, even within the 468px x 60px format, featuring dynamically loading objects and vector photo-realism.

Advertising e-Books

I dream ‘em up, write ‘em and design ‘em. They’re available for free at my e-Books page.

Harrods Bitter Chocolate

The fashion campaign for Harrod’s Way In section that saved Harrod’s bacon amongst the younger set.

Harrods Homewares

Part of our major advertising campaign for Harrods that helped overhaul the emporium’s financial fortunes.

Live Local, Think Global

The e-book that inspired the creation of a boutique advertising agency. Available for free in my e-Books page.

Oil of Olay Colour Collection

Campaign for Saatchi & Saatchi’s client Procter & Gamble in the US, to launch a major brand extension in the UK. I commissioned 5 major British female contemporary artists, including Tracey Emin, to create artworks and videos that were shown on television and in Boots stores across the nation.

Patek Philippe Watch Campaign

Start Your Own Tradition kicked off a campaign that has run for many years now and that has proven very successful indeed for one of the most expensive brands of Swiss watches.

Pepe Jeans Campaign 1

Posters and double-page spreads for youth fashion and lifestyle magazines such as Dazed & Confused and iD. The press campaign was accompanied by a brilliant TV commercial directed by The Douglas Brothers.

Pepe Jeans Campaign 2

Double-page spreads for youth fashion and lifestyle magazines such as Dazed & Confused and iD.

SemperMac Webzine 1

Innovative full-page Flash advertising format that appeared in between articles in the online magazine. More details in my Web portfolio page.

SemperMac Webzine 2

My Website-in-a-Website innovative full-page on-demand interactive Flash advertising format, originally showcased in SemperMac webzine. More details in my Web portfolio page.

ThePortfolio

Radically innovative proof-of-concept for British Telecom’s Creative Services Network and the London advertising industry. More details in my Web portfolio page.

The Web Ain’t Dead Press Campaign

When the WA business community declared that the Web was dead, we called out the Luddites by simply telling the truth about the Web as a superb sales and marketing medium, and I wrote the long copy. More details in my Web portfolio page.