KarinGottschalk.com » Advertising

Better Late than Never!

Karin — Tue, 28 Oct 2008 07:15:22 +0000

I’ve pioneered a few forms of communication, especially online via the Web, over the years, and it’s been fun, but you do pay a price for being a pioneer. Back in 1999 I tried to create a viable digitally-published magazine, and the price I paid was overwork, then burn-out. Nonetheless, for the duration of its all-too-short [...]

The Analects of Advertising

Karin — Sat, 13 Sep 2008 09:11:22 +0000

Analects Cover

[/caption] The Analects of Advertising is an e-book and a collection of posters that you can download from this page and print out for your own use and inspiration. I wrote them at the same time as I wrote Live Local, Think Global, a freely downloadable e-book available on my e-Books page. [...]

Productivity Matters

Karin — Tue, 26 Aug 2008 22:32:00 +0000

In This Page: It Matters More Than Some Think Snapshot Case Studies A Family Tale Photos External Links It Matters More Than Some Might Think I have worked with four companies that provided everything their employees needed to get the job done well, and four that did not. The first four continue to thrive, and are full of happy, productive [...]

Currently Revising

Karin — Thu, 31 Jul 2008 05:21:25 +0000

It is my nature to be constantly learning, and to be revising current knowledge, and the past few days have been no exception to that rule. Right now I am revising my knowledge of SEO – Search Engine Optimization – an intrinsic aspect of advertising and marketing via Web 2.0. Prior to this I was putting [...]

Website-in-a-Website Flash Advertising Format

Karin — Tue, 29 Jul 2008 09:41:10 +0000

As someone pointed out to me the other day, I was there during “The Revolution,” right there in the trenches in London, smack bang in the very middle of it all. The Online Revolution, that is, the one where the Web as we know it, and especially Web 2.0, was born. Right in the Middle of The [...]

New Magazine Article PDFs Uploaded

Karin — Thu, 24 Jul 2008 08:46:27 +0000

I have uploaded a number of new downloadable magazine article PDFs to the Magazine Articles page. Most of them are articles on famous photographers, many of them in-person interviews. Here is a list of my subjects: Albert Watson Anderson & Low Andrew Douglas Brian Griffin Bruce Weber Daniela Federici David Bailey David Burnett Duane Michals Geof Kern Guzman Jan Saudek Joyce Baronio Joyce Tenneson Mario Testino Olaf Martens More to come later!