KarinGottschalk.com » Brand Advertising

Content Update: e-Books

Karin — Tue, 26 Aug 2008 05:13:30 +0000

I have updated the content on my e-Books page. Nothing major, but it may make it a little easier choosing which e-book to download for free, if you don’t want to download them all.

This I Know

Karin — Fri, 08 Aug 2008 23:43:36 +0000

This I know… That everyone else except me and thee are not too stupid to get it. That nobody should be spoken down to, especially if they are rural and working class, like me. That stories, real stories and not just “do this because…,” are the lifeblood of being human, of human communication. That all people, all [...]

Regular Service Briefly Interrupted

Karin — Tue, 29 Jul 2008 22:44:34 +0000

I’ve just noticed that the thumbnail images and linked PDFs on my Brand Advertising portfolio page have mysteriously vanished. They were resident in a table, and I wonder whether this new version of otherwise excellent WordPress – 2.6 – has eaten them as a result. Sorry it took a while for me to discover that. Australian [...]

Website-in-a-Website Flash Advertising Format

Karin — Tue, 29 Jul 2008 09:41:10 +0000

As someone pointed out to me the other day, I was there during “The Revolution,” right there in the trenches in London, smack bang in the very middle of it all. The Online Revolution, that is, the one where the Web as we know it, and especially Web 2.0, was born. Right in the Middle of The [...]

The Web Ain’t Dead Press Campaign

Karin — Mon, 14 Jul 2008 08:38:15 +0000

I have added a PDF portfolio page sample of a press advertising campaign I wrote for a client in Western Australia. KubanEmpire, a small but high quality web design firm in East Perth, discovered that their potential clients had dismissed the Web as a toy for geeks and nerds. In fact, KubanEmpire found that the entire [...]

Plenty of Articles & PDFs!

Karin — Wed, 09 Jul 2008 05:54:37 +0000

Hello everyone! I have added quite a few downloadable PDFs as of today. So… it looks like KarinGottschalk.com is now open for business! The files I have added include brand advertising examples from my portfolio, PDFs about magazines I have been involved in, magazine articles from Black+White magazine, bad poetry, e-books, and a few other assorted things.

Copywriting

Karin — Mon, 07 Jul 2008 02:22:19 +0000

This is the Copywriting index page. Pages in this section: Essays Films Magazine Articles Verse

Web

Karin — Mon, 07 Jul 2008 02:18:32 +0000

Vmoto website with interactive Flash 3D models.

[/caption] I have been deeply involved with publishing and advertising on the Web since 1994, when I was working in London with a number of the pioneers of the digital realm. Since then I have helped pioneer several aspects of the Web, and especially Web 2.0, that [...]

e-Books

Karin — Sun, 06 Jul 2008 21:54:02 +0000

When a subject seems important enough, sometimes I write an e-book about it. Here are some. Click the blue underlined titles in italics to download.

Live Local, Think Global, page 20.

[/caption] 9 Lessons from Black+White In reality, I learned more than nine lessons when I conceived, co-founded and [...]

Brand Advertising

Karin — Sun, 06 Jul 2008 21:53:00 +0000

My introduction into advertising was at The Leagas Delaney Partnership advertising agency in London. I’ve also worked for Saatchi & Saatchi UK, the John Bevins advertising agency in Sydney, and Malcolm Garrett’s AMX Studios in London. My clients have included: Adidas – worldwide AMP Black+White BT – Banker’s Trust BT – British Telecom English Heritage Harrods Hyundai ICA (Institute of Contemporary Art) Kurv MBF NSW Police Patek Philippe Pepe Jeans Porsche Procter [...]