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	<title>KarinGottschalk.com &#187; Copywriting</title>
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	<link>http://www.karingottschalk.com/blog</link>
	<description>My portfolio online, and more.</description>
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		<title>Creative Writing in Business</title>
		<link>http://www.karingottschalk.com/blog/creative-writing-business/</link>
		<comments>http://www.karingottschalk.com/blog/creative-writing-business/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 02:16:12 +0000</pubDate>
		<dc:creator>Karin</dc:creator>
				<category><![CDATA[Administration]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.karingottschalk.com/blog/?p=1543</guid>
		<description><![CDATA[I had a rather promising meeting yesterday where the subject of creative writing in business came up. What we know as business writing, aka pr, aka marketing communications, aka marcomms can be pretty dire, dry and formulaic stuff, whereas creative writing in business &#8211; telling great stories about businesses &#8211; is a whole other kettle [...]]]></description>
			<content:encoded><![CDATA[I had a rather promising meeting yesterday where the subject of creative writing in business came up. What we know as business writing, aka pr, aka marketing communications, aka marcomms can be pretty dire, dry and formulaic stuff, whereas creative writing in business &#8211; telling great stories about businesses &#8211; is a whole other kettle [...]]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>This I Know</title>
		<link>http://www.karingottschalk.com/blog/about/work/this-i-know/</link>
		<comments>http://www.karingottschalk.com/blog/about/work/this-i-know/#comments</comments>
		<pubDate>Fri, 08 Aug 2008 23:43:36 +0000</pubDate>
		<dc:creator>Karin</dc:creator>
				<category><![CDATA[Administration]]></category>
		<category><![CDATA[Brand Advertising]]></category>
		<category><![CDATA[Brand Image]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Karin Gottschalk]]></category>

		<guid isPermaLink="false">http://www.karingottschalk.com/blog/?page_id=746</guid>
		<description><![CDATA[This I know&#8230; That everyone else except me and thee are not too stupid to get it. That nobody should be spoken down to, especially if they are rural and working class, like me. That stories, real stories and not just &#8220;do this because&#8230;,&#8221; are the lifeblood of being human, of human communication. That all [...]]]></description>
			<content:encoded><![CDATA[This I know&#8230;


That everyone else except me and thee are not too stupid to get it.


That nobody should be spoken down to, especially if they are rural and working class, like me. 


That stories, real stories and not just &#8220;do this because&#8230;,&#8221; are the lifeblood of being human, of human communication. 


That all people, all [...]]]></content:encoded>
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		<title>How Black+White Magazine Began</title>
		<link>http://www.karingottschalk.com/blog/how-blackwhite-magazine-began/</link>
		<comments>http://www.karingottschalk.com/blog/how-blackwhite-magazine-began/#comments</comments>
		<pubDate>Sun, 27 Jul 2008 07:46:08 +0000</pubDate>
		<dc:creator>Karin</dc:creator>
				<category><![CDATA[E-books]]></category>
		<category><![CDATA[Magazines]]></category>
		<category><![CDATA[Black+White]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[e-book]]></category>
		<category><![CDATA[Karin Gottschalk]]></category>
		<category><![CDATA[Photography]]></category>

		<guid isPermaLink="false">http://www.karingottschalk.com/blog/?p=388</guid>
		<description><![CDATA[Black+White magazine was an Australian cultural icon for the 1990s and well into the 2000s, until its relatively recent demise. A surprisingly large percentage of the population of Australia loyally bought every highly priced issue of the magazine, up until about number 50. It was even wellknown and subscribed-to at ruinous expense by advertising agencies [...]]]></description>
			<content:encoded><![CDATA[Black+White magazine was an Australian cultural icon for the 1990s and well into the 2000s, until its relatively recent demise.
A surprisingly large percentage of the population of Australia loyally bought every highly priced issue of the magazine, up until about number 50. It was even wellknown and subscribed-to at ruinous expense by advertising agencies and [...]]]></content:encoded>
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