KarinGottschalk.com » Web

Better Late than Never!

Karin — Tue, 28 Oct 2008 07:15:22 +0000

I’ve pioneered a few forms of communication, especially online via the Web, over the years, and it’s been fun, but you do pay a price for being a pioneer. Back in 1999 I tried to create a viable digitally-published magazine, and the price I paid was overwork, then burn-out. Nonetheless, for the duration of its all-too-short [...]

Productivity Matters

Karin — Tue, 26 Aug 2008 22:32:00 +0000

In This Page: It Matters More Than Some Think Snapshot Case Studies A Family Tale Photos External Links It Matters More Than Some Might Think I have worked with four companies that provided everything their employees needed to get the job done well, and four that did not. The first four continue to thrive, and are full of happy, productive [...]

Currently Revising

Karin — Thu, 31 Jul 2008 05:21:25 +0000

It is my nature to be constantly learning, and to be revising current knowledge, and the past few days have been no exception to that rule. Right now I am revising my knowledge of SEO – Search Engine Optimization – an intrinsic aspect of advertising and marketing via Web 2.0. Prior to this I was putting [...]

Web

Karin — Mon, 07 Jul 2008 02:18:32 +0000

Vmoto website with interactive Flash 3D models.

[/caption] I have been deeply involved with publishing and advertising on the Web since 1994, when I was working in London with a number of the pioneers of the digital realm. Since then I have helped pioneer several aspects of the Web, and especially Web 2.0, that [...]

e-Books

Karin — Sun, 06 Jul 2008 21:54:02 +0000

When a subject seems important enough, sometimes I write an e-book about it. Here are some. Click the blue underlined titles in italics to download.

Live Local, Think Global, page 20.

[/caption] 9 Lessons from Black+White In reality, I learned more than nine lessons when I conceived, co-founded and [...]

Brand Advertising

Karin — Sun, 06 Jul 2008 21:53:00 +0000

My introduction into advertising was at The Leagas Delaney Partnership advertising agency in London. I’ve also worked for Saatchi & Saatchi UK, the John Bevins advertising agency in Sydney, and Malcolm Garrett’s AMX Studios in London. My clients have included: Adidas – worldwide AMP Black+White BT – Banker’s Trust BT – British Telecom English Heritage Harrods Hyundai ICA (Institute of Contemporary Art) Kurv MBF NSW Police Patek Philippe Pepe Jeans Porsche Procter [...]