I have added a PDF portfolio page sample of a press advertising campaign I wrote for a client in Western Australia.
KubanEmpire, a small but high quality web design firm in East Perth, discovered that their potential clients had dismissed the Web as a toy for geeks and nerds. In fact, KubanEmpire found that the entire Perth business community had somehow gotten the idea that the Web was useless for advertising and marketing, and so their business had fallen off dramatically.
“The Web is Dead!” was heard all over town. So, we came up with this campaign to talk about how the Web works… and works successfully… as an essential business tool.
I wrote the copy for this press advertising campaign, and Mark Braddock of Block Branding did the art direction.