Today I scoured the Sydney inner city bookstores for some of the Cyan books in their Great Brand Stories series, and found one! So they are available in Australia, or at least one title from the series at any rate.
The one I bought today is named Dyson The domestic engineer: How Dyson changed the meaning of cleaning, by Iain Carruthers, published in 2007, ISBN-13 978-1-904879-79-4, ISBN-10 1-904879-79-9
The text on the inside front flap states: “Great brand stories is a series that sets out to tell the inspiring stories of some of today’s top brands. Edited by brand expert John Simmons, the books focus on brands that have not only reaped huge profits for their owners, but also established themselves as icons of contemporary society.”
I look forward to reading Dyson shortly. And, good one, John! Thank you for editing this innovative series of books.
Here, then, is the list of Great Brand Stories books that I know about so far.
- Adidas All Day I Dream About Sport: The story of the adidas brand, by Conrad Brunner [I have a personal interest in reading this book - adidas was a client of mine when I worked in the UK.]
- Arsenal Winning Together: The story of the Arsenal brand, by John Simmons & Matt Simmons
- Banyan Tree A Brand Born of Romance, by Andy Milligan
- Beckham The Story of How Brand Beckham was Built, by Andy Milligan
- Dyson The domestic engineer: How Dyson changed the meaning of cleaning, by Iain Carruthers
- eBay The Story of a Brand that Taught Millions of People to Trust One Another, by Elen Lewis
- Google Search Me: The surprising success of Google, by Neil Taylor
- Guinness Guinness is Guinness: The colorful story of a black and white brand, by Mark Griffiths
- Harry Potter Wizard!: Harry Potter’s magic brand, by Stephen Brown
- Ikea A Brand for All the People, by Elen Lewis
- Innocent Building a Brand from Nothing but Fruit, by John Simmons
- Premium Bonds Nice Little Ernie: A 21st Century National Treasure, by Mark Griffiths
- Scotch Whisky Creative Fire: The story of Scotland’s greatest export, by Stuart Delves
- Starbucks My Sister’s a Barista: How they made Starbucks a home away from home, by John Simmons
- United States Brand America: The mother of all brands, by Simon Anholt & Jeremy Hildreth